‘The story is right up to date. It uses internet trends and smart-phones to tell an age-old narrative. This means it could also be used to discuss the pressures of social media. Alfred looks online and sees cute animals. Does this mean he needs to change himself? It is great to see modern-day problems reflected in children’s books.
Alfred also learns about his own beauty. When he stops trying to copy others, he does something genuinely cute. This is an important message at a time when young people feel increasingly pressured to alter their appearance.
A book full of laughs and fuzzy-moments. A lovely bedtime story.’